Price of Fresh Produce

Produce Price Trends in Hawaii

The Prices of Fresh Produce in Hawaii  is on the rise in second quarter of 2012 in all categories according to published reports by United Fresh Foundation. Certain amount of the increase is to do with inflation, but an excerpt from an industry report will shed some light on the trend upward in over the since the early part of the year. The paid report will show more, but the few points below shed some light upon the trends ahead for Hawaii and the whole nation.


  • Eight of the top ten fruits showed increases
  • Half of the top ten vegetables increased sales as well. 
  • Avocados, berries, and cherries led the growth in fruit
  • Corn was still a driving force of increases in vegetable sales.
  • Organic fruit an increase of over 20%
  • Organic vegetables were lower, but still increased by 15%.

The report shows the average prices variations with higher overall prices for fruits. Vegetables as well showed marked increases in price. Overall organic volume was great than the same time period last year.

Fresh Produce Throughout the 50 States

Information on Hawaii State’s fresh produce profile produced by leading trade association United Fresh, can be found here, Hawaii Produce Report. Hawaii like all 50 states is largely effected by the fresh fruit and vegetable industry. The report shows profile including employment, acreage, farms, and production value for the state.

The profile highlights the impact of the fresh produce industry on the the health and economy of the whole state. At a Washington Public Policy Conference, attendees gave this information to their senators and representatives to show the importance of the Farm Bill being passed.

The report also gave detailed analysis of childhood and adult obesity as well as diabetes numbers. There were further details of the number of participants in federal food programs, National School Breakfast and Lunch Programs

Big Changes Predicted For Produce Industry

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Fresh Produce Supply Chain

U.S. Produce Supply

The Fresh Produce Supply Chain in the U.S. is considered one of the most diverse in the world. An amazing variety of food products are available in the typical grocery store, The normal count of 280 different fresh fruit and vegetable items are available all year-round, in the summer months the number goes up over 300.

 Many of the distributors do so from a great distance both local and foreign. The entire infrastructure of production, transportation and marketing that supports this system is well developed. What is missing is the diversity of source compared to the diversity of actual commodities. This makes it difficult for both fresh organic and fresh local produce suppliers to compete. Most commodities come from less than 10% of the the U.S. Yet, the apparent abundance may mask a lack of diversity in supply sources and can not only threaten supplies, but also threaten the whole pricing structure. .

 Though it is a small trend, the demand for local fresh produce is growing. Both fresh organic produce and fresh local produce demand is increasing in demand. For diversity to take place, there will be a need for continued increase in demand to fuel the alternative supplies supply chain of fresh produce. Only through increase demand will the market supply start being filled more with local produce from farmers. As people realize the few points below that are in their favor will things increase significantly.

Fact Sheet EU F&V Export Trade Trends (Author: Freshfel Europe)

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Headlines – Freshfel Headlines June – July 2012 (Author: Freshfel Europe)

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Organic Produce or Fresh Produce

 What will you choose for your delivery of produce in Honolulu, organic produce or fresh produce? There are many sides to the discussion. The discussion has been going on for some time and looks to continue into the future.

 Whether you have your fresh produced delivered, you make your selection in the store, or choose at a local farmers market in Honolulu, it is good to become more informed.


Fresh Organic Produce

Food safety concerns and also the interest in organically grown produce have elevated considerably within the U.S. during the last decade. Key variations in lifestyle qualities, food safety attitudes and values, perceived food safety risks, and valuation of lessening health risks between organic and conventional food purchasers remain largely unknown, however.Overall, just paying attention as to healthy portions, handling of fresh produce and being more concerned with quality would go far supplementing family diets with fresh local produce, organic produce, or balanced diets of fresh produce from any source. The FDA has plenty of information on selecting, storing, and preparing Fresh Produce.

To help characterize how purchasers of fresh organic produce vary from their conventional alternatives, over seven hundred food shoppers were polled from 10 major stores within the Boston area. Survey results reveal that self-reported organic purchasers are more inclined than conventional purchasers to interact in a number of health-marketing and eco-friendly actions. Organic purchasers have less faith in federal food safety agencies than are conventional purchasers, and see greater benefits connected with organically grown produce compared to their conventional alternatives. Also, organic purchasers have considerably greater awareness of risk compared to conventional purchasers regarding food safety hazards connected with traditionally grown produce.

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